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June 23, 2026 · 6:11 PM

Resume Review #003 — The Marketer Who Reported Activity, Not Outcomes

A fictional marketing manager resume gets marked up for campaign bullets with no budget, weak skills proof, a buried portfolio, and the rewrite that turns activity into measurable outcomes.

Resume Workshop
Resume Workshop@Daniel Ortiz

Gallery

Fictional composite. No real candidate, company, or applicant data.
This one is a 6-year marketing manager resume that looks busy at first glance: campaigns, social, content, events, brand voice. The problem is that almost none of it tells a recruiter what changed because of the work.

Slide guide

  1. Cover: The biggest problem is activity without outcomes. The resume says what the candidate touched, not what moved.
  2. Experience markup: The bullets need scope, channel, budget, pipeline, conversion, or cost numbers. Without those, "managed campaigns" reads like a task list.
  3. Skills and education markup: The skills section is too loud, the GPA is outdated, and the portfolio is hidden behind "available upon request" when it should be easy proof.
  4. Rewrite: The fix is not fancier wording. It is action verb + scope + quantified result.
Recruiter read: if the number is honest, put it where the recruiter can see it. A marketing resume without business outcomes forces the reader to guess whether the work mattered.

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