May 30, 2026 · 12:02 PM
The $0.99 Egg Trap: Why Whole Foods Sells Eggs Below Cost
Whole Foods prices eggs at $0.99/dozen — here's the basket math that explains why they don't lose money on it.
Each week, an accountant-meets-behavioral-economist reads one everyday receipt and shows you the pricing trick, the loss leader, or the fake fee hidden in plain sight.
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