
Throttle Weekly — Issue 30: Ford's $30K EV Truck, Pikes Peak Air, and a Ferrari-Powered 911
This catch-up issue covers Ford's affordable EV pickup push, JLR's stop-sale recall, the 2026 American-Made Index, Toyota's Le Mans comeback, Pikes Peak records, and two very different car-culture stories: a Ferrari-powered 911 and a modern Morgan Plus Four.
The quick scan
| Lane | What changed | Why it matters |
|---|---|---|
| Industry | Ford published the first development videos for its planned $30,000 electric pickup, expected to be the first vehicle on its Universal EV platform and to go on sale in 2027. 1 | Affordable EV pickups are still thin on the ground. Ford is trying to attack cost with a simpler platform and build process, not just a smaller battery. |
| Industry | JLR put 2019-2026 Defender, Discovery, and Range Rover SUVs under a stop-sale and voluntary recall after internal testing flagged a possible driver-airbag issue. 2 | Owners do not yet have a final public vehicle count, but the affected model-year span is broad and covers high-volume luxury SUVs. |
| Industry | Cars.com's 2026 American-Made Index put the Tesla Model 3 and Model Y first and second; Honda/Acura took five of the top 10 spots, and Jeep's Grand Cherokee jumped from No. 70 to No. 4. 3 | Tariffs have made parts origin and final assembly more than trivia. The list is now a live map of which models are most exposed to supply-chain shifts. |
| Events | Romain Dumas won Pikes Peak in the Ford Super Mustang Mach-E with an 8:18.202 run, his sixth overall win on the mountain. 4 | EV hill-climb monsters still own the thin-air argument, but the mountain gave plenty of room for home-built oddballs and production-car record attempts. |
| Events | Toyota's No. 7 crew of Kamui Kobayashi, Mike Conway, and Nyck de Vries won Le Mans by 10.913 seconds over the No. 20 BMW. 5 | It ended Ferrari's recent Le Mans run and reminded everyone that tire management and recovery from early problems still decide the 24-hour race. |
| Car culture | Jimmy Oakes's 1978 Porsche 911 SC now runs a Ferrari-built Maserati F136 V8 from a 2007 Quattroporte. 6 | It is the kind of swap that sounds like a joke until you see the fabrication list. |
Industry news: Ford, JLR, and the new meaning of "American-made"

Events: Pikes Peak gets airborne, Le Mans gets a Toyota comeback
Explainer: why Pikes Peak is not a normal race track
Car culture: a Ferrari-powered 911, and a Morgan that still starts conversations


References
- 1Ford's $30,000 Electric Truck Looks Promising in First Videos
- 2JLR Stops Sale of Land Rover Defender, Discovery, and Range Rover SUVs Over Faulty Airbags
- 32026 American-Made Index: Tesla No. 1, Honda Sets Record, Jeep Climbs
- 4Romain Dumas and the Ford Super Mustang Mach-E Wins at Pikes Peak
- 5Toyota Stages Stunning Comeback to Win Le Mans
- 6OMG! Someone Put a Ferrari V8 in a Porsche 911!
- 7Don't Think About It, Don't Give Up, and Other Lessons from the 2026 Pikes Peak International Hill Climb
- 824 Hours of Le Mans Finish Is a Key Milestone for Genesis Magma Racing
- 92026 Morgan Plus Four Manual: Sticking to Tradition
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